Project Goal The project aimed to address a critical challenge faced by the social security corporation, which stemmed from the disjointed content creation efforts of multiple agencies. Strategy & Execution The agency’s strategy yielded tangible results. Month by month, the follower base grew steadily, and the messaging became more coherent for each target category. Engagement...
00 Attendees, Media & Industry Enthuses The Launch Event Story Project Overview: Chery, a pioneer in China’s passenger car industry, embarked on a global expansion journey, exporting vehicles and technology to over 80 countries. Despite their success, the challenge in Saudi Arabia was to change the negative perception of Chinese cars and establish Chery as...
Witness how six influencers transformed an ordinary trip to Shanghai into a marketing spectacle, creating a buzz that resonated across millions. Follow their journey as they uncover the magic behind Chery’s automotive innovations and dazzle the world at the 2019 International Motor Show. The result? More than 35 million views and a resounding success for...
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