Project Goal
The project aimed to address a critical challenge faced by the social security corporation, which stemmed from the disjointed content creation efforts of multiple agencies.
General Organization for Social Security
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Social Media
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Multilingual
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Account Management
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Strategy
Develop a sustainable content strategy that could harmonize messaging across all four platforms. To achieve this, the agency assembled a diverse team capable of handling content in English, Arabic, Tagalog, and Ordo. They devised a comprehensive content strategy encompassing static posts, precise branding, motion graphic videos, infographics, and more.
Strategy & Execution
The agency's strategy yielded tangible results. Month by month, the follower base grew steadily, and the messaging became more coherent for each target category. Engagement witnessed a significant uptick, attributed to a combination of organic and paid social media initiatives.
Outcomes
01
Growing Follower Base: A continual increase in followers on all platforms.
02
Clear Messaging: Improved clarity and resonance of messages tailored to specific target categories.
03
Enhanced Engagement: A noticeable rise in engagement attributed to both organic and paid social media efforts.
04
Effective Presence: The agency's characters were brought to life as physical stands during events, effectively conveying the desired messages.
Credits
Client
GOSI
Client Servicing
The M Lab Team
Designers
The M Lab Studio
Languages
English
Arabic
Tagalog
Urdu