Launching Red Bull Flugtag in Saudi Arabia: A Thrilling Success
Red Bull FlugTag Jeddah-KSA
"Red Bull Flugtag Saudi Arabia introduced the thrilling event to Jeddah North Obhur, where participants designed and flew human-powered flying machines. M Lab handled planning, permits, and media campaigns. The event was a success with exciting flights, public engagement, media coverage, and set regulatory standards for future Saudi events."
Introduce Red Bull Flugtag to Saudi Arabia in Jeddah North Obhur, inspiring the design and flight of human-powered flying machines.
The M Lab team organized and executed the event, securing government permits and launching media campaigns.
Strategy & Outcomes
Event Strategy and Execution:
- Location: Jeddah North Obhur for its scenic appeal.
- Compliance: Ensured all legal permits.
- Media: Offline and online campaigns for maximum visibility.
- Safety: Implemented stringent safety measures.
- Participant Engagement: Encouraged enthusiasts to build flying machines.
- Spectacular event with daring flights.
- High public engagement.
- Extensive media coverage.
- Set regulatory precedent for future events.