Launching Red Bull Flugtag in Saudi Arabia: A Thrilling Success
Red Bull FlugTag Jeddah-KSA
"Red Bull Flugtag Saudi Arabia introduced the thrilling event to Jeddah North Obhur, where participants designed and flew human-powered flying machines. M Lab handled planning, permits, and media campaigns. The event was a success with exciting flights, public engagement, media coverage, and set regulatory standards for future Saudi events."
Project Goals:
Introduce Red Bull Flugtag to Saudi Arabia in Jeddah North Obhur, inspiring the design and flight of human-powered flying machines.
Project Overview:
The M Lab team organized and executed the event, securing government permits and launching media campaigns.
Strategy & Outcomes
Event Strategy and Execution:
- Location: Jeddah North Obhur for its scenic appeal.
- Compliance: Ensured all legal permits.
- Media: Offline and online campaigns for maximum visibility.
- Safety: Implemented stringent safety measures.
- Participant Engagement: Encouraged enthusiasts to build flying machines.
Outcomes:
- Spectacular event with daring flights.
- High public engagement.
- Extensive media coverage.
- Set regulatory precedent for future events.
