Launching Red Bull Flugtag in Saudi Arabia: A Thrilling Success

Red Bull FlugTag Jeddah-KSA

"Red Bull Flugtag Saudi Arabia introduced the thrilling event to Jeddah North Obhur, where participants designed and flew human-powered flying machines. M Lab handled planning, permits, and media campaigns. The event was a success with exciting flights, public engagement, media coverage, and set regulatory standards for future Saudi events."


Saudi Skies Soar: Red Bull Flugtag Triumphs in Jeddah

Project Goals:

Introduce Red Bull Flugtag to Saudi Arabia in Jeddah North Obhur, inspiring the design and flight of human-powered flying machines.

Project Overview:

The M Lab team organized and executed the event, securing government permits and launching media campaigns.

Red bull

Strategy & Outcomes

Event Strategy and Execution:
  • Location: Jeddah North Obhur for its scenic appeal.
  • Compliance: Ensured all legal permits.
  • Media: Offline and online campaigns for maximum visibility.
  • Safety: Implemented stringent safety measures.
  • Participant Engagement: Encouraged enthusiasts to build flying machines.
  • Spectacular event with daring flights.
  • High public engagement.
  • Extensive media coverage.
  • Set regulatory precedent for future events.