Kohler’s 150th Anniversary

The American firm, Kohler, is commemorating 150 years of creativity and innovation. They're excited to unveil their collaboration with Bayt AlEbaa, the leading ceramics, kitchen & bath company in Saudi Arabia. An event has been organized at their Jeddah showroom to spotlight this partnership and make the grand announcement.

General Organization for Social Security

Develop a sustainable content strategy that could harmonize messaging across all four platforms. To achieve this, the agency assembled a diverse team capable of handling content in English, Arabic, Tagalog, and Ordo. They devised a comprehensive content strategy encompassing static posts, precise branding, motion graphic videos, infographics, and more.

Chery Arrizo 6 – Car Launch ​

Chery, a prominent Chinese passenger car manufacturer, sought to enter the Saudi Arabian market with their Arrizo 6 B-class Sedan. Facing initial skepticism towards low-cost Chinese cars, Chery engaged the M Lab team to develop a comprehensive marketing and field activation strategy

YouTube Batala: Empowering Female Creators in MENA

YouTube recently launched the groundbreaking Batala hub, catering exclusively to female creators in the Middle East and North Africa (MENA). With over 100 talented women from the region featured on this platform, it's a game-changer for content creation. This initiative was unveiled in Riyadh during an event, showcasing a diverse array of content genres, from comedy to education and fitness

Anagrama