Red Bull Flugtag
Soaring Dreams Over Jeddah Waters: Red Bull Flugtag, a daring event, touched down for the first time in Saudi Arabia at Jeddah North Obhur. Participants designed, built, and piloted human-powered flying machines off a 6-meter-high flight deck, aiming for the sky or a thrilling splashdown. It was a spectacle of courage and innovation.
- Media Relations, Crowd Management, Mega Event
Vision of Hope
Fairmont embarked on a mission to reshape public opinion about the Royal Clock Tower in Makkah, a challenging endeavor due to initial skepticism. Collaborating with the EBSAR foundation, they aimed to change lives and perceptions. EBSAR, dedicated to empowering the visually impaired, played a pivotal role in this inspiring journey.
- CSR, Shift public perception, Crisis
YouTube Batala
Amplifying Voices, Building Empowerment YouTube's Batala hub, exclusively for female creators in the Middle East and North Africa, showcased over 100 talented women. Launching in Riyadh, it celebrated diverse content genres and empowered women in media. Our mission: Unite creators, address challenges, and raise awareness of female content creators' growth in MENA.
- Ideation, Empowerment, Campaign
Minimalex
- Concept
- 2021
Anagrama
- Concept
- 2019