Dallah Namar Hospital

Dallah Namar Hospital

Project Description

Dallah Hospitals (Nakheel & Namar) Dallah Holding, Dallah Pharma. All are part of Dallah Health, was established to render the best health care that conforms with the regional environment and in accordance with international levels of design and equipment, in order to meet needs of the region.

Dallah Hospital opened a new brand in Namar, North of Riyadh, the total project area is about 119,000 square meters. Our key objective was to raise awareness on the services and departments the new Hospital had to offer to the people of Riyadh.

Objective:

Full Communication Plan and execution for hospital opening. Our target audience was only in one city in one area, South of Riyadh.

Activity:

We prepared a full communication plan rolled out over 4 months. The campaign kicked of with a key messaging workshop; To harness the full power of communication, we wanted to deliver messages that are accurate and credible, as well as concise and compelling as possible.

The campaign involved over 20 activities aimed to the public and media professionals in our targeted area. Extensive Media interviews, PRL’ s and opinion pieces where scheduled and rolled our across 4 months.

The Results

The Dallah Namar Opening Campaign achieved incredible results. We dispatched 6 Press releases with a cumulative coverage of over 48 hits in our targeted area on top tier print and online media. Securing spokesperson visibility on radio and print with 10 radio interviews and a full page interview on the Kingdoms number 1 newspaper.