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AVEVA World Conference Middle East, Africa & Pakistan 2020

AVEVA World Conference Middle East, Africa & Pakistan 2020


Project Description

The AVEVA World Conference Middle East, Africa & Pakistan 2020 took place on 22nd January 2020 at the Grand Hyatt hotel, Abu Dhabi where more than 300 senior leaders from both regional and global oil & gas companies were welcomes, as well as senior leaders from other key industries such as Food & Beverage, Power and Infrastructure to come together to network, share experiences and learn more about AVEVA’s solutions.



Liaison with 5 tier 1 media representatives from Saudi Arabia to attend and cover the conference in Abu Dhabi.



Suggest Media Representatives, Invite media and follow up , Arrange all travel initiatives, Interview arrangements, Press conference arrangements, Press Release Dispatch, On ground support during event by The M Lab Team.


The Results

Successfully arranged for 5 top tier media representatives to fly to event, cover the conference and conduct interviewed with spokespersons.

Over 5 group interviews where secured and press releases were published. 100% positive feedback and coverage from the media.


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The M Lab is an integrated communication agency, dedicated to assisting & coaching our clients in driving, motivating, engaging, and inspiring our target audience in a positive direction across all industries and on a world-class scale. Our expertise’s focuses on helping clients address complex business challenges through innovative concepts.

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