Unleashing the Creative Power of Women in the Middle East and North Africa

YouTube Batala: Empowering Female Creators in MENA

Concept
2021

YouTube recently launched the groundbreaking Batala hub, catering exclusively to female creators in the Middle East and North Africa (MENA). With over 100 talented women from the region featured on this platform, it's a game-changer for content creation. This initiative was unveiled in Riyadh during an event, showcasing a diverse array of content genres, from comedy to education and fitness

Project Goals

Foster a supportive community for female content creators in MENA

Address and overcome challenges faced by women in the field.

Amplify the presence and influence of female creators in media.

Combat harassment and create a safe online environment for female creators.

Project Process

Throughout this project, our M Lab team. facilitated collaboration among female content creators invited top-tier media to engage in meaningful discussions, provided PR consulting, arranged interviews, and localised and distributed press releases.

Also offered on-ground support during events to ensure the success of YouTube Batala. Together, we empowered and elevated female voices in MENA's media landscape.