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Selected Projects

Empowering Women Creators in MENA

YouTube Batala

  • Ideation,  Empowerment,  Campaign
  • Woman Empowerment
  • Content Creation
  • Building Awareness

Amplifying Voices, Building Empowerment YouTube's Batala hub, exclusively for female creators in the Middle East and North Africa, showcased over 100 talented women. Launching in Riyadh, it celebrated diverse content genres and empowered women in media. Our mission: Unite creators, address challenges, and raise awareness of female content creators' growth in MENA.

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Participants
Campaign Scenes
Workshop

Strengthened the female creator community in MENA

Panel Discussion
Turn it into a profession
The Makers Lab team orchestrated collaboration, invited top-tier media, offered PR guidance, managed interviews, localized and distributed press releases, and provided on-ground support for YouTube Batala's success.
Client – Joice Hijjawi - YouTube ME
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Goals & Results

Goals:
  1. Foster a strong community of female creators.
  2. Tackle challenges faced by women in the industry.
  3. Promote the influence of female-led content.
  4. Combat harassment and create a safe online space
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Results/Impact:
  1. Strengthened the female creator community in MENA.
  2. Increased awareness of female content creators.
  3. Empowered women in the media industry.
  4. Raised awareness about online harassment issues.
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