Illuminating Lives, Changing Perceptions

Vision of Hope

CSR, Shift public perception, Crisis

Perception Change
Corporate Communications
Crisis Communication and Reputation Management
Corporate Social Responsibility

Fairmont embarked on a mission to reshape public opinion about the Royal Clock Tower in Makkah, a challenging endeavor due to initial skepticism. Collaborating with the EBSAR foundation, they aimed to change lives and perceptions. EBSAR, dedicated to empowering the visually impaired, played a pivotal role in this inspiring journey.

Fairmont's Royal Clock Tower Transformation

ampaign involving three EBSAR foundation candidates who underwent vision-restoring procedures. Fairmont funded the initiative and handled all logistics, from candidate selection to treatment sessions and the unveiling ceremony at the Holy Kaabah, attended by families, local and regional media.

Project Goals

Shift public perception of the Royal Clock Tower.
Empower individuals with visual impairments.
Generate significant media attention and buzz.
Forge a meaningful connection between Fairmont and the community.

Credits

Client
Fairmont Raffles Hotels

PR Director
Diab Nassar

Team
Nesreen Hijazin
Bara Radwan
Ahmad Mousa

Media
Mujahed Ameery
Ameer Hamza