Red Bull FlugTag Jeddah-KSA

Saudi Skies Soar: Red Bull Flugtag Triumphs in Jeddah Project Goals: Introduce Red Bull Flugtag to Saudi Arabia in Jeddah North Obhur, inspiring the design and flight of human-powered flying machines. Project Overview: The M Lab team organized and executed the event, securing government permits and launching media campaigns. Strategy & Outcomes Event Strategy and...

Project Details Objective:​ To promote and raise awareness on Kohler’s brand and its new partnership with Bayt AlEbaa , event created a huge buzz in the presence of both brands top management, VIP guests, and Saudi media. ​ Activity:​ From the project’s inception, the M Lab Team, along with Kohler and Bayt Alebaa, collaborated closely...