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The FaceApp Challenge



It seems like we woke up one day and found out the world had aged while we were sleeping.

Splattered all over social media platforms were pictures of friends, celebrities, even politicians, but years from the future.

We owe this frenzy to Faceapp.

Through Artificial Intelligence mapping, FaceApp is able to predict how you would look when you get old. The app also enables you to artificially add a beard, a moustache, change your hair color and style. You can swap genders, change backgrounds, and much more!

The app was developed by Wireless Lab, a Russian company that has been in the market for the past 2 years.

After the addition of the aging feature, the app has, once again, gone viral in KSA and across the globe. More than 100,000 million people have downloaded the app causing it to be the top-ranked app on the iOS App Store in 121 countries. The app is so popular that it sparked an online challenge, #FaceAppChallenge.

The Privacy concerns:

Many users have addressed the issue of privacy, is the application able to access your whole gallery and not just the image selected to be uploaded? Does the application store your images?

What might have added to the discouragement is the vagueness of the applications privacy policy. “May share User Content and your information with businesses that are legally part of the same group of companies that FaceApp is.”

Nonetheless, the FaceApp security issue is worthy to look into, people should think twice before granting apps access to their personal files and pictures.

Quick where many brands to engage



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