TikTok has become one of hottest social media platforms on the block, its booming like there is no tomorrow and there is no better time to address it. We know that some businesses might find it a bit confusing, because to some brands, It might seem like just a lip-syncing video app, but it’s much more than that.
Today the app has more than 1.5 billion users, and its heavily dominated by adults ages between 18-34 years old.
To determine if TikTok is the right platform for your business type, you must study the platform first and what type of content works on there in order to fit into it naturally and avoid getting shunned by the users.
You can promote your business on TikTok by taking advantage of its different types of ads including:
- Work With TikTok Influencers
To get significant results from TikTok influencers marketing, you need to make sure the influencer’s audience matches your audience. To find the right influencer for your business, you can look for online tools that let you search bios on TikTok, and look for influencers that has been working with other brands.
- Hashtag Challenges
Instead of trying to make a hashtag challenge go viral on your own, you can use promoted hashtags to get more engagement. For example, Dreamwork Pictures did a successful hashtag challenge, where they invited TikTok users to create a video of themselves dancing to the show’s theme song and posting it under the hashtag #SpiritRidingFree. The campaign reached over 34.4 million users with over 2.6 million engagement
- Infeed Native Content:
This type of ad is similar to Snapchat or Instagram story ads and supports multiple features like website clicks or app downloads. You can measure the campaign’s success through tracking clicks, impressions, click-through rate, video views and engagements.
- Brand Takeovers:
This lets brands take over TikTok for the day. They can create images, GIFs and videos with embedded links to landing pages or hashtag challenges.
- Branded Lenses:
Branded lenses are like the Snapchat 2D and 3D lenses for faces and photos. You can create branded lenses as filters that users can apply in their videos.
This visual app has truly shaken up the marketing world, by only allowing users to edit & share 15 seconds video with built-in effects and music.
It’s not as saturated as Facebook, Instagram and Twitter. Also, much cheaper to advertise on, because there isn’t a strong influencer community yet.
Get you brand on there, get ahead of the game, and stand out while you can!
Executive Assistant – MD Office
The M Lab Office